New Ornamental Type: Decorative Lettering in the Digital Age.

New Ornamental Type presents a dazzling collection of animated text and typography across a broad spectrum of styles and effects. It is a rich resource of images, ideas and inspiration and an essential reference for typography students and professionals.

Expressive lettering and illustrated words: here is a kaleidoscope of highly animated text and type from a broad spectrum of styles and effects. Psychedelia, Hip-Hop, Gothic, flowers, smoke, hair, electricity, and monuments are just a few of the creative allusions for the dramatic and intricate examples inspired by nature, history, and just about anything that is visually provocative.

Beginning with an historical overview of ornamental type and how it has evolved through the major creative periods from the beginning of the twentieth century to the present, the book includes hundreds of contemporary examples from around the world, organized into three sections: History Lesson, Au Naturel, and Eclectic. Each includes a brief essay introducing the background, influences, and outstanding aspects of the graphic work so beautifully displayed.

New Ornamental Type is an essential reference for practitioners and students, and for anyone who appreciates the sheer delight of type as illustration. 272 color and 88 black-and-white illustrations.

Buy it here:


  1. thisrestlessness reblogged this from jessicaashleydesign
  2. theaviatroy reblogged this from goodtypography
  3. wowletterswhoa reblogged this from goodtypography
  4. nonhotempo reblogged this from betype
  5. proof reblogged this from designcloud
  6. lebagal reblogged this from typographybooks
  7. ceepackrun reblogged this from goodtypography
  8. strykerkhaos reblogged this from trendgraphy
  9. mkjustr reblogged this from designcloud
  10. haleyocall reblogged this from flowersandart and added:
    Great gift for all your “typophile” friends!
  11. beminevalentines reblogged this from allons-ytobakerstreet
  12. orange-coy reblogged this from typographybooks
  13. kaplanerhan reblogged this from typographybooks
  14. fryduke reblogged this from designcloud
  15. vonkje reblogged this from goodtypography
  16. hankmegens reblogged this from betype
  17. sorryforforgetting reblogged this from typographybooks
  18. elserifdechocolate reblogged this from betype