What kind of typeface should I use? How big do I set it? How should those letters, words and paragraphs be aligned, spaced, ordered and shaped? Thinking With Type answers these questions and more, providing clear guidelines for Designers, Writers, Editors and Students on how best to arrange their written content.
Type is the foundation of print and web design. Everything you need to know about thinking with type, you will find here. This richly detailed update to the classic text belongs on the shelf of every designer, writer, editor, publisher, and client.” -Jefferey Zeldman-
Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples show how to be inventive within systems of typographic form—what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words.
An official web site is set up as a classroom companion to Thinking With Type. Lupton has provided a syllabus, sample chapters, exercises and handouts for download in high-res PDF format. If you’re still not convinced about the quality of this title yet, I would suggest you head over to the site to download the sample pages and judge for yourself.
Compared to the more common encyclopaedic approach to design theory books, Thinking With Type is easy to understand, engaging and fun to read. The tone of this book is what really makes it special and is why I can’t recommend it enough.
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